Germany’s Puma & Staple unveil lunar new year collection

The PUMA x STAPLE collaboration celebrates the 2024 Year of the Dragon and Lunar New Year.
It features STAPLE’s iconic “S” dragon logo and a black, gray, and pink color scheme, incorporating Lunar New Year-inspired graphics.
The campaign showcases the collaboration with New York’s Chinese Freemasons Athletic Club which promotes traditional Chinese heritage.

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