Puma announces leadership changes in Central Europe & UK Divisions

PUMA has appointed Bas van den Bemt as Managing Director Central Europe, effective July 1, 2024.
He will oversee operations in the DACH and Benelux regions and report to Javier Ortega, Managing Director of Europe.
Lucynda Davies, coming from JD Sports, will succeed Bas as the MD of PUMA UK and Ireland. Bas replaces Nina Graf-Vlachy, who is leaving the company.

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