RRL’s Performax partners with AIFF as Indian football’s merch sponsor

Reliance Retail’s Performax has become the official kit and merchandise sponsor for the Indian football team by partnering with the All India Football Federation (AIFF).
Performax will hold exclusive manufacturing rights for game kits and will be the sole provider for all AIFF’s match, travel, and training attire.
The brand will also retail these products.

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