Swedish brand H&M launches vibrant summer styles for 2024

H&M’s Summer 2024 collection is a vibrant fusion of Brazilian Modernism and retro glamour, with womenswear boasting bold prints and flowing silhouettes, menswear exuding sophistication, and kidswear radiating coastal charm.
Shot in Brazil, the campaign captures the essence of endless summer, celebrating nature’s beauty and the joy of effortless style.

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