Swiss brand Fenix Outdoor partners with Maloja for production

Fenix Outdoor is teaming up with German brand Maloja to operate apparel production at Viomoda in Plovdiv, Bulgaria.
This partnership aims to enhance competitiveness with increased flexibility, faster lead times, and reduced emissions.
Fenix may acquire up to 49 per cent of Viomoda, aligning with their strategy to bring 20 per cent of production in-house.

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