UK firm Superdry’s retail sales decline 13% in H1 FY24

Superdry reported a 13.1 per cent decline in H1 FY24 retail sales, affected by warm weather and reduced digital marketing spend.
Its AW23 collection saw delayed uptake, while wholesale sales dropped 41.1 per cent due to exiting US operations and other factors.
Despite recent upticks in sales, profits are expected to reflect the challenging market.

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