US consumers emphasise sustainability in shopping choices: Survey

Sustainability is a priority for 78 per cent of US shoppers, who are willing to pay more for eco-friendly products, as per a Blue Yonder survey.
Interest in sustainable purchases is strong, with 83 per cent open to delayed deliveries for greener options.
Yet, scepticism over brands’ sustainability claims persists, with 35 per cent expressing distrust.

Leave a Reply

Your email address will not be published. Required fields are marked *