US’ HanesBrands signs Champion licensing agreement with G-III

HanesBrands and G-III Apparel Group have entered a multi-year license agreement for Champion and C9 Champion outerwear in North America, with potential global expansion.
This partnership aims to leverage G-III’s expertise and distribution network to grow Champion as an iconic lifestyle brand rooted in sport.
G-III sees this as a strategic addition to its portfolio.

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