US’ J.Crew & SuperCircle partner to launch sustainable swimwear line

J.Crew, in collaboration with SuperCircle, has launched a sustainable swimwear line crafted from recycled water bottles, aiming to divert 72,325 bottles from landfills and oceans.
This initiative marks J.Crew’s first foray into circular fashion, offering eco-friendly swimwear options.
Customers are encouraged to participate by recycling old swimwear.

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