US’ Nike maintains lead in teen footwear preference: Survey

Nike remains teens’ top footwear choice despite a mindshare drop.
Overall teen footwear spending fell 1 per cent, with a notable decline among upper-income female teens, as per a survey.
New Balance gains popularity, while Lululemon holds strong among upper-income teens.
Teen spending decreased 6 per cent to $2,263, with parents contributing 62 per cent.

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